Although content production is a continuous activity, there are techniques to streamline and simplify it. Repurposing material is one of the simplest and most efficient methods to doing so. This includes producing material in one format and then revising it multiple times so that the same information may be used in several formats. You might, for example, publish an ebook about a hot issue in your field. Then you could take the chapters from that ebook and modify them individually to create separate blog articles. After that, you might make an infographic to illustrate the statistics in the booklet. Finally, you might host a webinar to discuss the information in that ebook. Not only does this technique save content development time, but it also enables the consumption of the same information by individuals who don’t have access to the internet.