A corporation may customize its message to existing and future consumers through email marketing. A promotion code, a product announcement, or a monthly newsletter may all be included in this message. On a deeper level, the email marketer is in charge of developing a long-term connection between the organization and its target audience.
To ensure that the email strategy is aligned with the organization’s overall messaging, email marketers must collaborate cross-functionally with all marketing teams. Because email marketers must regularly monitor metrics related to email performance, audience segmentation, and A/B tests, this work significantly relies on data.
- Campaign manager
- Demand generation manager
- Director of email marketing
- Ecommerce content specialist
- Ecommerce marketing analyst
- Ecommerce marketing director
- Ecommerce marketing manager
- Email developer
- Email marketer
- Email marketing strategist
- Email operations manager