Career as a marketing research specialist?

Market researchers provide other marketers advice on how to position the right items at the right pricing for the appropriate people. They plan, create, and implement research initiatives, gathering quantitative and qualitative data with technologies such as user interviews, data analytics, and focus groups. Market researchers can condense vast volumes of data into findings that their audience can comprehend and act on, in addition to possessing good analytical abilities.

Some popular marketing research roles are:

  • Director of market research
  • Insights analyst
  • Market research analyst
  • Market research interviewer
  • Marketing data analyst
  • Product research analyst
  • Qualitative research assistant