Writing Facebook Ads for Sensitive Products and Services

Are your Facebook or Instagram ads getting rejected? Wondering how to attract your ideal client and comply with Facebook ads policies?

In this article, you’ll learn how to create Facebook ads that won’t get rejected—even if your business is in a sensitive field.

How Facebook Ads Policies Impact Your Facebook and Instagram Ads

Writing copy for Facebook and Instagram ads is different from writing social media posts. There’s an art to writing copy that gets potential clients to stop scrolling and click to read more—while navigating Facebook’s ad policies.

Facebook wants people to stay on the platform as long as possible. It’s designed as a social platform for people to connect with friends and family, and along the way, has become a place for advertisers to reach their audience. As such, algorithms are in place to protect users while also creating and expanding opportunities for advertisers.

Facebook doesn’t like ads that reference moneymaking opportunities or point out negative attributes of their users. For this reason, if you’re in a sensitive field, like weight loss, your ad copy has to speak to your ideal client and also make them feel good as they scroll through their news feed.

An ad like this would get flagged in Ads Manager because it mentions personal attributes:

1: Open With a Qualifier- The first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read more to learn what your campaign is about and how it can serve them.

2: Reference the Pain Point- Once you’ve piqued the interest of your dream clients with your qualifying statement, it’s time to help them focus on their problem and pain points. Because your campaign is offering a solution, you have to direct your audience’s attention to the uncomfortable feelings their problem creates.

3: Make Yourself Relatable- The relatability section of your ad copy is where you get to ride in like a knight in shining armor to save the day. Let your ideal client know that you’ve either been in their shoes or you’ve helped clients in a similar situation who have gotten great results working with you.

4: Present the Solution- While it seems like you’re writing a lot of copy before you get to mention your solution, that copy is important for setting the stage for people to emotionally connect with your message of transformation.

5: Invite Them to the Offer- Now you’re ready to make your audience an offer to help solve their problem. This is where you invite them to download or watch your freebie.

The invitation also paints a picture of what life might look like after taking the steps outlined in your solution. Do they want to look like a million bucks on a date? Rock that bikini again? Sell out their programs? Whatever they desire, make sure you highlight that and put them in that future event.

So guys these was some quick tips that will help you out and how you guys can practically practice it for your brand or profile hope you all guys love this topic and will keep on learning and practicing it let see you all on my next topic.