While traditional marketing is clearly not as relative as it used to be, it can still effective in specific markets. Depending on your budget, location and market goals, traditional forms of advertising are still used for many companies. In fact, billboard advertising is still highly effective because of the amount of time people spend in a car. For example, Americans spend an average of 17,600 minutes in their car every year (according to a study from Arbitron). That’s 293 hours total. Adults also travel an average of 13,506 miles per year, making them a captive driving audience for hundreds of hours and thousands of miles a year. As long as we are spending time out in the world, there will always be a place for outdoor advertising. This form of traditional advertising has also started to blend with the digital world, making it a hybrid form of marketing. For example, digital billboards utilize the technology of digital marketing to convey many different ads and target certain groups, but the traditional placements and locations of outdoor media.
There are also still forms of traditional marketing that are actively growing, like broadcast marketing, and a large sector of the population still trusts traditional ads. That’s what they grew up with and that’s what they are most accustomed to. It’s impossible to predict what the future holds hundreds of years from now, but in the near future traditional marketing, while not growing nearly as quickly as digital, still has a place for certain businesses and in certain places. It may not be the first place a business should look to promote their brand, but it can be effective especially in conjunction with digital marketing efforts.
So to make a long story short, digital marketing will not replace traditional marketing entirely but has unquestionably taken a huge portion of the market.