Why You Need Content Marketing?

Content marketing has been around as early as 1732 if not earlier, when Benjamin Franklin first published his annual Poor Richard’s Almanack to promote his printing business, and now in 2018, while the concept of content marketing has changed little, the ways in which brands can now execute their stories are seemingly limitless.

According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. And it’s no surprise. If done well, an effective content marketing strategy can grow brand awareness, bring in new customers, drive revenue, and most importantly, help guarantee brand loyalty, conversions, and growth.

We’ve looked at how three companies – Glossier, Harry’s, and Away – built loyal communities and fostered explosive growth with creative, engaging content strategies. The results of these content marketing efforts would make any content marketer envious, but if you’re just starting out, taking baby steps is fine, too.

According to research compiled by Coschedule:

  • Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month.
  • Content marketing produces 3X more leads per dollar spent
  • Content marketing costs 62% less than traditional marketing
  • 61% of US online consumers made a purchase after reading recommendations from a blog
  • Content marketing methods convert 6X more often than other marketing methods.

Here’s how you can get started with a winning content marketing strategy today.