Why you do a competitive analysis?
Conducting a marketing competitive analysis helps you:
- Compare the topics, tactics, and channels driving market performance for you and your competitors. Uncover opportunities to outperform the competition and differentiate your brand.
- A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in comparison to your own.
- Brands use competitive analysis to benchmark their marketing performance against leading competitors, industry influencers, and aspirational brands.