Why use pagination?

We have already mentioned a few reasons that necessitate the use of pagination, for example, when there is a large amount of data that cannot reasonably be presented as a single page.

Here are more reasons why pagination comes in handy:

Better user experience
If too much information is published on one page, the user may get overwhelmed. Pagination allows webmasters to present a lot of information in small and manageable chunks. E-commerce sites will show the product’s image and price on the home page for example. If a user is interested in more details about the product, they can click on the image/price/link with a call to action to learn more.

Pagination also makes it easier for a user to find the information that they are looking for.

Easier navigation
In our earlier example, Influence on YouTube, their pagination example is a CTA. It can help make navigation easier for the user who wants to go through the course.

Pagination aids in navigation even when CTAs are not used. Once the user reaches the end of the page or has seen several items in a particular category, it is intuitive that they will want to see more results. Where numbering is used, the user is able to decide how many more pages they are willing to look at. It also gives them an idea of how big the data set is. A large data set may be appealing to a user looking for variety.

Note that it is best practice to always use CTAs.