Snapchat continues to be the fastest-growing social platform. With over 100 million active daily users, it attracts an affluent and engaged audience for your brand. The features and benefits of being on Snapchat include:
Engagement: Users open Snapchat an average of 18 times per day, which means they are more receptive to business messages. Furthermore, users spend 30 minutes per mobile session (compared to just 4 minutes on Facebook). And in June 2015, Snap announced that users upload 400M photos every day! There has never been a better time to get involved with Snapchat marketing, as so many people are using this fantastic platform now!
Memories: Photos or videos sent via the app will only live for 24 hours before disappearing forever. Users are more likely to share their favorite moments with friends and family rather than carefully curating them on Facebook or Instagram for public consumption.
Timely: This is particularly useful for brands looking to reach new customers during a campaign that lasts only a week or so. For example, Star Wars: The Force Awakens was recently launched on Snapchat and other influencers like MTV and Beyonce!
Location: With one of your most recent updates, users can essentially live blog their entire day via the app by showing all of their sites in one single Story. And with the geolocation feature, you can even track where people are in real-time. All of this can be invaluable data for marketers who want to know where their customers are most likely to be at a particular time or for those who wish to reach new users in the area.
Engagement: Snapchat is currently one of the best social platforms for employment, as users spend an average of 25 minutes per session on the app. This means that people are more willing to watch your entire Story and can even stay engaged with sponsored content by watching 10-second ads between each video.