Why should I make my emails mobile responsive?
- Enhanced User Experience :A responsive email is an email that looks good on any deviсe, whether it’s a desktop, tablet, or mobile phone.
- Increased Conversion Rate : Mobile-friendly email, also known as mobile-first, scalable or mobile-aware, is a method of creating emails that look great on all device sizes.
- This helps ensure the emails are still readable when they scale to the different screen sizes.
- Responsive emails are emails that rely on CSS media queries that change and modify the email based on specific rules you set.
- Higher Click-to-open Rate: These emails will adapt to fit any screen width, which means you can make changes to font sizes, colors or content order.