Whether created by content writing or copywriting, any piece of high-quality content can rank high in the search results if it’s relevant to a search query. For SEO, though, content writing outperforms copywriting by miles. Your website will earn higher search rankings and more search traffic if you perform content writing to develop it.
Content writing is better for SEO than copywriting for several reasons. First, it offers high value to readers. And second, it doesn’t express commercial intent. Rather, content writing is purely informational, so readers enjoy consuming and sharing it. Another reason content writing is better for SEO is its longer length. Long-form content generally ranks for more keywords than short-form content. It attracts more views, which usually leads to more backlinks.
There’s a fine line distinguishing content writing from copywriting. In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You’ll typically perform content writing when creating organic website content. In comparison, you’ll perform copywriting when creating paid ads and other pieces of sponsored text content.