Why’s it important to follow email length best practices?

The most compelling reason for email marketers is staying competitive. Did you know that there were around [290 billion emails sent daily in 2019? You want your messages to reach your target audience, and that’s not easy with a crowded inbox.

As the email marketing industry grows, it becomes increasingly essential to craft elegant messages that engage and convert. It’s not enough to make sure that your copy contains all the information you want to share. The way you present the details also matters.

One of the easiest ways to improve a marketing email is to trim the length. Subscribers are more likely to finish reading a message and respond favorably if they’re not bombarded with multiple text-heavy paragraphs.

Read on to find out why ideal email length is a critical component of great marketing campaigns. We’ll also discuss the ideal lengths of separate email elements: subject lines, preheaders, copy, and CTA.

Instead of reading every word—from left to right—most email recipients are text scanners. Their eyes go over the copy and images, typically [following an “F” patternThe majority of your subscribers may go straight to brightly colored CTAs or parts of emails they find interesting. Many will skip over introductory sentences.

![Plan their path

Plan their path

With powerful segmentation, easily create customized journeys for your subscribers.

That’s not all email marketers need to take into consideration when crafting emails. After opening an email, most people will allot [less than a minute] to look at its contents. You only get those precious seconds to catch a subscriber’s attention enough to get a click-through.

What do these facts tell us? Sticking to an ideal email length is less important than making an email scannable. However, a combination of the two strategies may yield the best results.
I hope you find this information helpful…see you on the next topic