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LogoutOn-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).
Google, with its plethora of complex algorithms, is now much better at:
- Understanding what users are actually searching for when they type a query.
- Delivering search results that meet user intent (informational, shopping, navigational).
Adapting to this development is essential, and you can do it by ensuring that your website and its content – both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) – are well-optimized according to the latest best practices.
Additionally, you can’t simply ignore on-page SEO because you have more control when optimizing for on-site elements – as opposed to off-page SEO that consists of external signals (i.e., backlinks).
If you put effort into on-page strategies, you’ll see a boost in traffic and a rise in your search presence.
This guide will walk you through the most important elements of on-page SEO.
Paying close attention to these 10 areas will help improve your content and authority – and increase your rankings, traffic, and conversions.