Why is online marketing use more than offline marketing?
- The advantages of using online marketing over offline marketing primarily pertain to reach, information, customer communication and measuring ad effectiveness.
- The main advantages that internet marketing has over offline marketing are reduced costs, measurability, real-time results and campaign management, better targeting and long term exposure.
- Online marketing certainly proves to be much more beneficial and advantageous as compared to offline, traditional marketing.
- Marketers have access to millions of consumers online, nationally and internationally. It is also much easier to reach these customers, and for much less money, than through offline marketing.
- Communicate a company’s message** about itself, its products, or its services online.
- Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
- Sell goods, services, or advertising space over the Internet.
- Better audience reach.
- Cost-effective.
- Customer satisfaction.
- Better tracking methods.
- Personalisation techniques.
- Building brand credibility.