Why is online marketing preferred more than offline marketing?

Why is online marketing preferred more than offline marketing ?

  • The advantages of using online marketing over offline marketing primarily pertain to reach, information, customer communication and measuring ad effectiveness.
  • The main advantages that internet marketing has over offline marketing are reduced costs, measurability, real-time results and campaign management, better targeting and long term exposure.
  • Online marketing certainly proves to be much more beneficial and advantageous as compared to offline, traditional marketing.
  • Marketers have access to millions of consumers online, nationally and internationally. It is also much easier to reach these customers, and for much less money, than through offline marketing.
  • Communicate a company’s message** about itself, its products, or its services online.
  • Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
  • Sell goods, services, or advertising space over the Internet.
  • It has better audience reach.
  • It’s Cost-effective.
  • Customer satisfaction.
  • Better tracking methods.
  • Personalisation techniques.
  • Building brand credibility.