Why Is On-Page SEO Important?

Google regularly updates its algorithm, improving its ability to understand both user intent and overall user experience once a user lands on a page. That’s why it’s important to learn SEO and keep up with best practices.

Additionally, Google prioritizes user experience, so it’s key to consider on-page SEO practices in your overall strategy.

A well-optimized page also helps Google understand what the content is about, which helps it organize and rank your page. Essentially, you’re helping Google do its job better.

According to Google, “the most basic signal that information is relevant is when content contains the same keywords as your search query.”

There’s a fine line, though. You don’t want to stuff keywords or ignore content quality. However, Google is still taking the basics into account when ranking pages.