Why is Link Building Important For SEO?

Digital Marketing
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Link building takes time and effort. There is no hiding from that fact.

It is also hard to get right, meaning that those who can successfully execute tactics to build better links than their competitors typically see significant growth in organic traffic and revenue.

And that is why you need to understand why links are so important and should account for a considerable portion of your SEO campaigns’ resources.

We delved deep into the importance of link building for SEO in our [guide to backlinks which you should check out for a detailed introduction to the what and the why behind this key pillar of any successful campaign.

However, the main reasons why you need to make sure you are placing a strong focus on link building as an SEO are:

  • You will rank higher on Google and other search engines.
  • Google will find new pages on your site faster.
  • You’ll enjoy increased credibility and trustworthiness as a business.
  • You could benefit from targeted referral traffic.

You can’t ignore link building, and you need to make sure you are rolling out tactics that give you a competitive advantage, something that we will show you how to do in this guide.