Why is keyword research important?

Digital Marketing
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Why is keyword research important?

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  • Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.

  • By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your products and/or services by enhancing your marketing effectiveness.

  • The purpose of keywords in a research paper is to help other researchers find your paper when they are conducting a search on the topic. Keywords define the field, subfield, topic, research issue, etc. Thus, it is important to include the most relevant keywords that will help other authors find your paper.