Increased competition
Today, the market is oversaturated and even the most promising marketing campaign can get lost in the advertisement noise.
Door-to-door sales allows companies to find a place in a crowded market, establishing face-to-face contact with potential prospects that have been unresponsive to other forms of consumer outreach, informing them about the exclusive offers and influencing their decision-making process.
Ads are simply switched off
Today, people are largely desensitized to advertisement, they’ve been trained to turn them off or ignore them as a matter of course.
With door-to-door sales, sales reps increase the chance to be clearly heard and correctly understood. They can pitch their product directly to a potential customer, and they get valuable feedback in the process.
Door-to-door marketing is highly adaptable
Compared to the traditional process of launching a product or service with the cost of market research, air time, PR, graphic design, and so on, door-to-door selling is quite inexpensive and a faster way to deliver the message to the audience.
Effective market research
Neither organizing focus groups, nor hiring survey companies allows you to find out what customers think and feel about your new product, as the door-to-door sales do, simply because your field reps get maximum unfiltered messages from potential customers speaking to them face-to-face.
Personal Touch
Online marketing made it possible to reach a huge amount of customers at a time, but the message is much more generalized. Door-to-door advertising allows reps to communicate with people on a personal level, ask questions, analyze their answers, get non-verbal cues, and adjust their tactics to address the prospect’s specific needs.
A personal demonstration with quick responses to any concerns from a trustworthy salesperson is also much more likely to sell than impersonal advertisement.
Reaching the audience
D2D is considered the most efficient channel of customer acquisition, allowing young companies to build up a critical mass of clients fast.
Generating demand
Since many of your customers do not even know your product exists, door-to-door sales is a good way to generate demand, because the salesperson does his best to get customers interested and ready to buy a product, answers a lot of questions, and works with numerous objections.
Door-to-door sales is more challenging than converting inbound leads.
Scheduled appointments
Companies that use D2D sales and already have sufficient interest from their audience can implement an appointment system. That way, salespeople waste less time knocking on random doors. The customers who are really interested in the offering can easily request an appointment and learn more about the product or service.
Success can be measured
While huge advertising campaigns can be completely untraceable, with door-to-door sales you can easily measure how successful your sales are, allowing you to calculate ROI, track progress, and make timely changes.