Why is digital marketing preferred traditional marketing?

his is the era of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are –

  • Cost-effectiveness
  • Higher internet penetration
  • Easy analysis, better tracking of leads and performance & usually better performance-focused ROI
  • Better interaction with customers
  • Faster / Real-time optimization
  • Global reach
  • Easy access to product/service information for consumers.
    Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper.

Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time, if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.
I hope you find this information helpful…see you on the next topic