While you should try to minimize grammar errors in all of your content creation activities, doing so is especially important in content writing. Grammar errors interrupt readers’ thoughts by forcing them to stop. Whether it’s a missing period at the end of a sentence or a dangling modifier, readers will likely stop to process the grammar error. Some readers may then abandon the content without reading the rest of it.
Copywriting doesn’t require perfect grammar to be effective. On the contrary, you might be able to persuade more readers to take action by using an incomplete sentence rather than a grammatically correct sentence. Most online advertising portals also have a cap on how many words you can include in a text ad. To stay within this limit, you may need to condense your text ad by removing unnecessary words or punctuation. Just remember to keep your text ads coherent and easy to read while complying with the advertising portal’s guidelines.