The digital marketing industry has taken utmost control of the global market, and there is no reason why it would let go. In just a few years, digital marketing has thrived into one of the most powerful industries that power many economies. This article will go into depth about how digital marketing came to be, and why businesses have warmed up to it as an essential part of business strategy.
12 years ago (2005), when Magento was first developed, launching a website by existing enterprises had become very easy but in order for those websites to see success, they needed ample content to make users want to buy their products or services. The same year Google started using “SEO” or Search Engine Optimization on its search engines and started developing algorithms that can rank websites higher if they have better content.
In 2006, Facebook was born resulting in users’ attention shifting from news sites to social media platforms. This resulted in a huge loss of income for many newspapers across the world. However, this was not all bad news as there were other opportunities for digital marketing to flourish through various channels such as email marketing, website development, and search engine optimization (SEO).
This trend has been known by many marketers who quickly shifted their focus from print advertising to digital marketing because it pays more than traditional media channels like newspapers do (the latter is still very much alive today). The problem with digital marketing however is that while it does pay more than traditional media, it comes with its own learning curve. Many businesses failed to catch up and change their focus completely from print to digital marketing as a result saw their revenue decline quickly or disappear altogether.
The year 2008 and 2009 saw many enterprises facing bankruptcy due to the global economic downturn which caused slower internet connection growth rates globally; however, this also meant that there were huge opportunities for marketers who understood how to utilize digital marketing channels effectively to connect with their audiences more efficiently than traditional methods. In addition to that, mobile phones have entered the mainstream in these two years making connectivity easier and faster that has resulted in a very rapid expansion of mobile internet all over the world. The first smartphone was released by Apple (iPhone) in 2007 which brought about a new trend of connecting to the internet on mobile phones instead of computers.
This has caused a huge shift in the digital marketing industry as many businesses had to go back to their drawing boards to develop websites that are “mobile-friendly.” Smaller digital agencies worldwide that have been providing SEO, SMO, and other forms of digital marketing services claim that they developed strategies for their clients to remain relevant online; while others following closely behind them tried to also cash in on the trend by making money out of advertising companies on search engines or social media platforms.
However, there was another group of marketers who saw this changing landscape and knew that the importance of building an online brand through content creation would only grow more and not wane off any time soon. These marketers saw this as an opportunity to revolutionize the digital communication industry and so they went on to actively develop tools that make it easy for anyone to create their own (and from scratch) website.
The number of companies turning to digital marketing is rising by more than 7% annually. The reason behind this is the increase in competition and customers that are now requiring a higher standard of service. It’s becoming much more difficult for the average company to survive without access to online platforms like Google ads, social media networks, or blogs. These platforms are invaluable because they offer new ways for startups to promote their products and reach out to potential customers with messages tailored specifically to them using sophisticated algorithms and other means. So it’s an understatement when we say that digital marketing has turned into an essential pillar in a company’s success - especially since it averages around 40% lower cost compared to one employee working full-time hours per year.