Long tail key words are longer phrases searched by users that tend to be more specific and are consequently searched less often than their counterparts, short tail key words. However, they do have a much higher conversion rate, which means that users who search these and land up on your website through the search results will be far more likely to be converted to your customers, as you are catering to their specific need. Because long tail key words are searched less often, there also tends to be a lot less competition on the search engine result pages, making it easier for your content to rank higher and be seen by the users.
I have given some examples of short tail key words and their corresponding long tail key words below:
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