Why are internal links important?
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation.
Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!
Advantages of good internal linking:
Internal linking improves usability through anchor texts.
Internal link helps spread the link juice.
Internal linking boosts page views.
Internal linking improves PageRank.
Internal linking improves time on site.
Internal linking helps to crawl and indexing.