Who is social media influencer?

Social media influencers are people who amass significant followings on social networking sites, which they then use to post sponsored content.

Influencers have a strong online presence with a considerable and dedicated following or fan base, usually on one of the major social networking websites such as Twitter, Instagram, or YouTube. Individuals can become an influencer by building their own personal brand with whatever it is they’re passionate about; whether it be travel, iced coffees, or makeup tutorials. They grow their followings through self-promotion methods such as hashtags and collaborations with other popular accounts by organizing giveaways for followers and constant interaction through commenting and liking posts from other users within the same industry.