Who is Search Engine Marketing Specialist (SEO / SEM), its roles and responsibilities

What is SEM?
Search engine marketing (SEM) refers to the use of search engines (Google, Yahoo, Bing, etc.) for marketing and promotion of your company through your company’s website. This happens with both organic traffic (SEO) and paid traffic results (PPC).

What are Search Engine Rankings?
Search engine ranking refers to the order in which each website appears in search results on search engines such as Google. Each result page typically displays about 10 websites. People tend to move higher in the rankings, so the closer you are to the first position, the better.

There are many factors in the algorithms that determine these rankings, some of which are under the control of an SEM specialist and some of which are not. The role of SEM specialists is to know what they can control and use that knowledge to bring clients to the top.

What is a SEM Specialist?
SEM Specialists are those who understand the search engine rankings needed to develop strategies that push your website to the top of both organic and paid search engine rankings. In doing so, they attract new visitors to your site, encourage repeat businesses, and promote your company by building a brand identity.

Search Engine Marketing Specialist (SEO / SEM) is responsible for planning, executing and managing the company’s overall SEO strategy.

These usually cover a variety of tasks, including: Web marketing, web analytics, content strategy planning, link building, and keyword strategy.

It is very important to write a clear and concise description of the work of a search engine marketing (SEO / SEM) specialist in order to attract the search engine marketing (SEO / SEM) specialist that best suits your needs.

Obligations and responsibilities

  • Plan, develop and implement SEO strategies
  • Work on optimizing organic search and maximizing ROI
  • Conduct a thorough keyword survey on a regular basis
  • Identify important SEOKPI
  • Monitor redirects, clickthrough rates, bounce rates, and other KPIs
  • Create and present reports on a regular basis
  • Identify buyer personas to better target your identified audience
  • Recognize problems and flaws and implement solutions in a timely manner.
  • Make suggestions for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay on top of the latest SEO and digital marketing trends and best practices