Digital marketers are the people who can navigate the rapidly changing digital marketplace; They are professional who specializes in marketing strategies for digital content, mainly on social media—crafting strategy and plans that build customer relationships and brand loyalty through advertising, public relations, social media management, email marketing campaigns, search engine optimization (SEO), user/customer experience design (UX), conversion rate optimization (CRO). They’re also adept at managing various tools such as Adobe Creative Suite to plan data visualization or create memes for social media platforms. They are typically masters with data analysis, online strategy, social media, email marketing, and more. Knowledge in many different industries and skill sets can make one an expert in digital marketing today.