Pay-per-click (PPC), as the name suggests is paid for by the marketer only when someone clicks on it and not on the search results page directly. It works on the basis of keywords that the marketer bids for from the options that are made available to them. A price is fixed at the time of the bid which is to be paid by the marketer each time someone clicks on that ad. A PPC analyst is concerned with the job of strategy formulation, designing the campaign and implementation, and interpreting the SEO results. For designing an effective campaign, a PPC should have an analytical bent of mind to analyze the results of a competitor’s campaign and adopt actionable insights while designing and formulating their own strategy to increase brand visibility. A PPC Analyst should be well versed with technical skills like Javascript and HTML, MS Excel. Additionally, for a higher CTR and a better success ratio for ad campaigns, creative skills can help in developing attractive web page designs.
2022-01-16T18:30:00Z