Which practices are best for email subject lines?
A successful email starts with a subject line that grabs the attention of your recipients. Good subject lines are often personal or descriptive and give people a reason to check out your content.
Best Practices for Email Subject Lines:
- Add personalization.
- Be descriptive. direct and descriptive than trendy. …
- Keep it short.
- Limit punctuation.
- Use emojis carefully.
- Keep it short and sweet.
- Use a familiar sender name.
- Avoid the ‘no-reply’ sender name.
- Use personalization tokens.
- Segment your lists.
- Don’t make false promises.
- Do tell them what’s inside.
- Time it right.
- Use concise language.
- Start with action-oriented verbs.
- Make people feel special.
- Create a sense of importance.
- Use numbers.
- Pose a compelling question.
- Don’t be afraid to get punny.
- DON’T USE ALL CAPS or overuse exclamation points!!!
- Don’t include a question and exclamation in the same subject line.
- Use engaging preview text.
- A/B test your subject lines.