Which practices are best for email subject lines?

Digital Marketing
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#1

Which practices are best for email subject lines?

#2

A successful email starts with a subject line that grabs the attention of your recipients. Good subject lines are often personal or descriptive and give people a reason to check out your content.
Best Practices for Email Subject Lines:

  • Add personalization.
  • Be descriptive. direct and descriptive than trendy. …
  • Keep it short.
  • Limit punctuation.
  • Use emojis carefully.
  • Keep it short and sweet.
  • Use a familiar sender name.
  • Avoid the ‘no-reply’ sender name.
  • Use personalization tokens.
  • Segment your lists.
  • Don’t make false promises.
  • Do tell them what’s inside.
  • Time it right.
  • Use concise language.
  • Start with action-oriented verbs.
  • Make people feel special.
  • Create a sense of importance.
  • Use numbers.
  • Pose a compelling question.
  • Don’t be afraid to get punny.
  • DON’T USE ALL CAPS or overuse exclamation points!!!
  • Don’t include a question and exclamation in the same subject line.
  • Use engaging preview text.
  • A/B test your subject lines.