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Which marketing metrics are the most important to track?

Which marketing metrics are the most important to track?

Here are the most important social media metrics you should be tracking :

  1. Reach
    Metric to track: Audience Growth Rate
    Tracking benefit: Directly connect social media data with business’ profits
    Audience Growth Rate allows you to evaluate marketing efforts over time, without getting distracted by irrelevant information total followers’ numbers.

  2. Engagement
    Metric to track: Average Engagement Rate
    Your average engagement rate compares your posts’ engagement with your overall follower base.Tracking benefit: Make engagement numbers meaningful and actionable.

  3. Acquisition
    Metric to track: Visitor Frequency Rate
    Tracking benefit: Optimize targeting of new and returning visitors
    This metric represents the real improvement on standard click-through rates (CTR) numbers.

  4. Conversion
    Metric to track: Assisted Social Conversions
    Tracking benefit: Directly connect social media data with business’ profits
    Assisted Social Conversions, shows the value of your efforts to build trust and influence on social media.

  5. Customer Metrics
    Metric to track: Customer Service Savings
    Tracking benefit: Show impact on business’ bottom line
    Combining your social media data with other data related to your business helps to derive information like Customer Service Savings.

  6. Bounce Rate
    Metric to track: Percentage of page visitors who click on a link in your post.
    Tracking benefit: Bounce rate lets you measure your social media traffic—and, in turn, ROI—against other sources of traffic (e.g., traffic from a Facebook post vs. traffic from an organic Google search).