Which marketing metrics are the most important to track?
Here are the most important social media metrics you should be tracking :
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Reach
Metric to track: Audience Growth Rate
Tracking benefit: Directly connect social media data with business’ profits
Audience Growth Rate allows you to evaluate marketing efforts over time, without getting distracted by irrelevant information total followers’ numbers. -
Engagement
Metric to track: Average Engagement Rate
Your average engagement rate compares your posts’ engagement with your overall follower base.Tracking benefit: Make engagement numbers meaningful and actionable. -
Acquisition
Metric to track: Visitor Frequency Rate
Tracking benefit: Optimize targeting of new and returning visitors
This metric represents the real improvement on standard click-through rates (CTR) numbers. -
Conversion
Metric to track: Assisted Social Conversions
Tracking benefit: Directly connect social media data with business’ profits
Assisted Social Conversions, shows the value of your efforts to build trust and influence on social media. -
Customer Metrics
Metric to track: Customer Service Savings
Tracking benefit: Show impact on business’ bottom line
Combining your social media data with other data related to your business helps to derive information like Customer Service Savings. -
Bounce Rate
Metric to track: Percentage of page visitors who click on a link in your post.
Tracking benefit: Bounce rate lets you measure your social media traffic—and, in turn, ROI—against other sources of traffic (e.g., traffic from a Facebook post vs. traffic from an organic Google search).