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Which is the best application of data science?

Data science has relevance in almost all fields of businesses starting from the banking sector, to healthcare to retail and even agricultural sector as well. A few of the best applications of data science (as per survey performed by Edureka) are risk analysis & fraud detection which is one of the most important use-cases in the BFSI sector, search engine optimization, designing custom and targeted campaigns for marketing, devising recommendation engines which is extensively practiced in Netflix etc.
Data science are also applied in speech recognition, traffic management, designing optimal routing plan for air traffic, and many more.