Which is the best Ad extension

Which is the best Ad extension

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Ad extensions allow you to take up more real estate on the SERP, providing additional links to your site, special discounts and offers, and other information that can draw people in and increase your click-through rates (CTRs).

  • Location Extensions (& Affiliate Location Extensions) - With location extensions, you can drive foot traffic to your business—whether it’s a clothing store, a coffee shop, or an auto garage—by displaying your address, the distance from the Google user to your address, or mapped directions to your address.

  • Call Extensions - Call extensions to enable you to encourage prospective customers to call your business directly. These provide tremendous opportunities for meaningful engagement with prospects, which is especially important for advertisers who need to overcome initial feelings of skepticism (e.g., lawyers, car dealers, academic tutors, etc.)

  • Sitelink Extensions - When you’re directing a prospect to a landing page, it’s crucial that you match their intent as precisely as possible. If someone is looking for window blinds and you direct her to a landing page that catalogs every single one of your products, you’re going to lose that conversion.

  • Callout Extensions - When you’re advertising in a competitive landscape, you need to do everything you can to differentiate yourself from your industry rivals. Often, that translates into special offers.

  • Structured Snippet Extensions - Adhering to a logic similar to that of sitelink extensions, structured snippet extensions enable you to list the specific products, services, or (in the case of a travel agency, for instance) destinations you offer.

  • Price Extensions - As you can see here, this hair salon uses a price extension to let prospects know how much a custom hair coloring will cost. If someone who sees this ad considers $10 a fair price, that extension could very well be the reason he clicks and converts.

  • App Extensions - And, finally, we have Google Ads app extensions. As you’ve probably intuited, app extensions are used to entice prospects to download your app. They’re shown for mobile searches.