Which are the best books for studying marketing?

Digital Marketing
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#1

Marketing is certainly a big concept, in fact there is abundance of books available in the market for students to study. Hence here are some certain books which will be useful in learning marketing from the beginners level:

  1. Icarus Deception by : Seth Godin
  2. How brands become icons: Doughlas B, Holt.
  3. The undoing project by Michael Lewis
  4. Principles of marketing by Philips Kotler
  5. Permission Marketing by Seth Godin
  6. Made to stick by Chip Heath
  7. Building a story brand by Donald Miller