Where to start with viral marketing?

As highlighted in our list of [2020 social media trends] marketers are looking for a concrete [ROI from their time spent on social media.

This means that going after viral moments rather than looking at the big picture of your presence doesn’t make sense as a top priority for most brands.

Even so, there are actionable tips and takeaways from viral marketing that brands of all shapes and sizes can benefit from in terms of staying in touch with what audiences are buzzing about and reacting in a way that both fits and furthers your [brand identity

If nothing else, all marketers should have a handle on what makes social content shareable and buzz-worthy.

Here are our six tips for marketers looking to produce viral, share-worthy content and increase their overall visibility on social media.