When do you not to engage on social media?
- It is a dangerous idea to go into a social media marketing campaign without a plan. Posting randomly can impact SEO results and cause customers to miss your updates.
- Before you post anything remotely personal or sensitive, ask yourself, “Do I want this to be online forever? How will this impact the reputation of my business? How will it reflect my brand?” It’s also important to proofread your posts; spelling and grammar errors can make your business look sloppy.
- Before sharing a post or article that is meant to be sensational and eye-catching, always be sure you know what’s in the link. Sharing posts that end up being scams or ones that are just click-bait can send the message that you’re naïve or that you don’t care enough to fact-check. Snopes.com can be a fantastic resource for checking an article’s legitimacy.