What works in Influencer Marketing?

[rohit-lotlikar-b6b3af34 (Rohit Lotlikar)]

Carefully consider your approach to influencer marketing

• Be organized, put together a strategy, plan, and budget, spend time on research
• Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency
• Be patient and be human – people talking to people, not companies talking to companies

Develop a schedule

• Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
• Integrate with your PR schedule, product release schedule, etc.
• Send emails on behalf of key executives. Plan travel schedules for executives and arrange face-to-face meetings