What will you do? If you find that people are accessing the same content through multiple URLs?

Digital Marketing
, ,
#1 
What will you do? If you find that people are accessing the same content through multiple URLs?
#2

  • Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you’ve got duplicate content.

  • Duplicate content can still sometimes impact search engine rankings. When there are multiple pieces of, as Google calls it, “appreciably similar” content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query.

  • Fixing duplicate content issues all comes down to the same central idea: specifying which of the duplicates is the “correct” one.

  • Whenever content on a site can be found at multiple URLs, it should be canonicalized for search engines.

  • The best way to combat duplicate content is to set up a 301 redirect from the “duplicate” page to the original content page.

  • Another option for dealing with duplicate content is to use the rel=canonical attribute.

  • When syndicating content, make sure the syndicating website adds a link back to the original content and not a variation on the URL.

  • To add an extra safeguard against content scrapers stealing SEO credit for your content, it’s wise to add a self-referential rel=canonical link to your existing pages.