Blog posts aren’t the only pieces of content that get people to convert on your website. In fact, your home page, about us page product pages, and landing pages also play a huge role in driving conversions throughout your website.
Identifying these key pages serves as an important step in figuring out what pages you should use to nurture your contacts. For example, if you know that before someone becomes a customer, they always look at your product page, you should make sure they see that page as early as possible in their customer journey.
You can uncover this data in HubSpot by running an Attribution Report. Simply create a report based on the URL and All interactions to see the most valuable pages that people are interacting with on your website. Once you’ve identified these pages, you can then make sure that they are being seen early and often by your website visitors by adjusting their placement.