What was your track record like for businesses like mine?

Most digital marketing agencies will be quick to point out that they know everything – from PPC to SEO to a website redesign and can help address all of your marketing needs. Keep in mind, however, that not all agencies can walk the talk.

Before moving forward with an agency that says that they can help you with everything, evaluate them further by asking about their team’s expert skills. For instance, if content marketing is your brand’s Waterloo, ask the agency about previous clients whom they’ve helped grow through content.

If you’re still unsure about the specific services you’re looking for, go for an agency that has dealt with businesses within your niche. By opting for an agency with industry-specific experience as your brand, setting goals and executing campaigns is easier because are already adept in understanding what makes your target audiences tick.