What tools do you use to optimize marketing campaigns?

Knowing which tools are relevant and useful is essential, not only to your success but the success of your clients, too. When a prospect asks this question, they’re looking to assess your breadth of knowledge and how you leverage the various automation tools available.

Some of the most agency friendly tools that have worked well to optimize campaigns in the past include:


This software is a must-have for your toolbox when working on PPC and SEO projects. It not only provides day-to-day help, but also allows you to see organic traffic levels, historical trends, keyword rankings, and competitor monitoring. The fact that it contains such in-depth analytics is incredibly useful for strategic campaign planning. The ability to identify opportunities as well as execute on them is invaluable to your digital marketing agency.