What tools are helpful in getting external insights for product management?

Product & Design
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#1

Prototyping and Wireframing

Balsamiq

Balsamiq is a popular wireframing application for small and medium-sized enterprises. It is critical to confirm the design concept with stakeholders before moving forward with development. Balsamiq assists product managers in swiftly creating mockups and producing many versions for testing and user input.

Invision

Invision is a fantastic prototyping tool that allows product managers to swiftly transform ideas into sophisticated screen designs, animated transitions, and micro-interactions that transform static displays into operational prototypes. It also offers features that make collaborating with coworkers and collecting feedback simple. Invision also has an iPhone app that allows you to film and interact with your prototypes while seeing and hearing your users’ faces, which is really fascinating.

Feedback from customers

SurveyMonkey

One of the greatest survey services on the market is SurveyMonkey. It aids in creating and distributing complex surveys to your target audience. To create cloud-based surveys on any topic, you can choose from approximately 200 free templates. You can use SurveyMonkey’s enterprise services for brand management, data analysis, and consumer marketing. Their key features are a simple analytic system and a user-friendly survey design backend.

Mixpanel

For product, marketing, and data teams, Mixpanel is a user behavior analytics platform. It simplifies tough activities like creating bespoke database engines by providing simple drag-and-drop tools for creating performance measurement tools. It allows you to learn about your users’ journeys, figure out which features boost KPIs, and experiment with improving them.