What to do if an ad is unapproved?

Digital Marketing
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find out if your ad is disapproved or limited by policy, why your ad is disapproved or Eligible (limited), and how to edit your ads and resubmit your ad for review. Additionally you will learn how to appeal a policy decision.

If any of your ads are disapproved or limited, in the “Status” column you’ll see “Disapproved" or “Eligible (limited),” and the ad may not be able to run. Hover the cursor over the status of your ad to receive information, including the [policy violation] impacting your ad.

Edit and resubmit your ad

If your ad is affected by policies not related to the destination, below are steps to fix the ad:

  1. Find the ad or extension you want to fix on the “Ads and extensions” page]
  2. In the status column you’ll see “Disapproved” or “Eligible (limited).”
  3. Hover over the status to see the policy violation.
  4. Click Read the policy under the disapproval reason to learn how to fix your ad.
  5. Click the pencil icon Edit setting, pencil icon|autox25 to edit your ad.
  6. Edit the ad or extension so that it complies with the policy.
  7. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads and extensions” page for updates.

Note: The edits to fix your ad vary depending on the type of policy violation and the type of ad.

  • For video or image ads, please review the
  • For destination requirements, please review the [policy page] work with your webmaster to fix the problem, and then appeal.
    ** I hope you find this information helpful…see you on the next topic**