What’s the difference between organic rankings and Google Ads?

Digital Marketing
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What’s the difference between organic rankings and Google Ads?

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  • The difference between organic search vs. paid search is simple: it’s the cost. While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site’s visibility or rankings in search results.

  • Google adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time (especially for new websites) to get good rankings and traffic.

  • Paid ads appear at the top of the page, above the organic listings influenced by SEO. And the traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.