What’s a call to action, and how do I create it?
A call to action is an invitation for a user to take some desired action. You often see call to action examples in persuasive writing.
Also known as verbs, action words are specific and motivating. “Shop,” “Sign up,” “Discover,” “Try,” “Watch,” and “Start” are all examples. They directly telling customers what they should do next, which is what you want.
The best call to action phrases are clear but specific and create an urgency that drives the user to action. If you have a truly irresistible offer, your call to action should sell its value.
So here are some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns.
- Use a strong command verb to start your CTA.
- Use words that provoke emotion or enthusiasm.
- Give your audience a reason why they should take the desired action.
- Take Advantage of FOMO.
- Know your devices.
- Don’t be afraid to get a little creative.
- Use numbers when possible.