What questions can you ask to evaluate an any advertisement?

Evaluating Advertisements

  • Purpose Why does this ad exist? What is it trying to get the viewer to do?

  • Audience Who is the target of this ad? How does it appeal to them?

  • Subject What is this ad about? What product, service, or idea is it selling?

  • Type What kind of ad is it? How does this type of ad persuade people?