Whenever you run a campaign, it’s important to make note of how many contacts each specific element – email, social, paid, organic search, direct traffic – generated.
This information is key in figuring out where you should focus your team’s efforts. If you see that you are putting a lot of time and effort into your email marketing, but it isn’t generating many contacts, you may need to rethink your email strategy or focus on another channel that is turning up more contacts.
If you do not have HubSpot, you can use tracking URLs to keep track of where your contacts are coming from. However, if you do use HubSpot, there’s a handy Sources Report that will show you which marketing channels are producing the most contacts. This serves as a quick and easy way to analyze the performance of your channels.