What is YouTube marketing strategy?

With YouTube being touted as the world’s second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Your YouTube Marketing Strategy should include: Audience Research. Creative Content.

The results of video marketing are undeniable—52% of marketing professionals worldwide list video as the type of content with the best ROI. For many businesses, the easiest pat about making a video is deciding where to post it. As the most popular video hosting website by far, choosing to upload your video to YouTube is an obvious choice.

However, even with all of the awesome benefits of video marketing, only 9% of small businesses are on YouTube. Why? It’s the second largest search engine behind Google and is used by 1.3 billion people worldwide. The number one reason business owners give for not having a YouTube content strategy is that they simply don’t have enough understanding of how to produce video content.

Here, we outline 6 tactics for an effective YouTube marketing strategy:

1. Do Your Research

This is, of course, the first step to any content marketing strategy. Just like you wouldn’t write a blog before knowing what your audience wants to read about or how blog writing works, diving headfirst into video content without any information isn’t the smartest idea.

The best thing to do when developing your YouTube marketing strategy is to see what your competitors are doing. What kind of video content are they producing? How successful is their video content? Are there gaps in the content they produce? Look at what is already out there and what is or is not succeeding before you begin to build out your own content.

2. Create Useful, Creative Content

When creating content for YouTube, it’s important to consider why people are interacting with video content more than any other content type. It’s because they find video to be more personal and engaging than blogs, whitepapers and ebooks, and are looking for the entertainment value of video paired with the utility of conventional formats.

So what does this mean for video creators? The number one thing to keep in mind is that you must keep your content interesting. While people would prefer to watch a video tutorial, if you create an unappealing video of someone droning on about how to use a product, the customer will likely abandon the video, and in some cases, the product.

You have an endless variety of video topics to choose from. You could create content on how to use a product, success stories of people who’ve used it, office culture videos, demo videos—if it can be presented in a creative, useful way, it’s worth exploring.

3. Partner With Others

YouTube is dominated by a unique form of celebrity that has only been around for the past few years—the YouTuber. These stars build huge followings around their channels, which can garner millions of followers and billions of views.

While there’s a common misconception that YouTubers attract only the millennial audience, thousands of popular content creators geared towards older individuals would disagree. There are YouTube stars for every interest—while the stereotypical YouTuber vlogs about beauty, video gaming or fashion, many of them make videos about home organization, parenting, car repair and everything else that could interest a consumer.

Try and reach out to a YouTuber that makes videos about your industry, or one who resonates with your desired customer. This is an extremely effective way to bring attention to your brand and content, and is a win-win for both parties involved. When you collaborate with someone who has a similar audience to yours, the cross-exposure is both organic and lucrative.

4. Link Back To Your Website

While this may sound simplistic, it’s actually one of the best ways to drive traffic to your website. This can be done in two ways—you can add an annotation within your video that will take users to your site once they click on it, or you could add a link in your description box below the video.

5. Create Calls-to-Action

While inserting traditional button CTAs isn’t an option in YouTube marketing, you still need to create calls-to-action for your users. What are you asking them to do at the end of each video?

Well, the answer should depend on which stage of the funnel the video is geared towards. If it’s an introductory video, ask them to like and subscribe to your page for more content. If it’s a demo video, ask them to check out your website for more information. Creating calls-to-action in your videos will actively guide your viewers through the sales funnel and help you see results faster.

6. Be Consistent

It’s understandable that many businesses find a YouTube channel harder to maintain than, say, a blog—YouTube videos can rack up production costs quickly, and the script-writing, filming and editing can take a lot of time. However, YouTube must be treated the same as any other part of your content strategy.

Which is to say, if you aren’t consistent, you’re not going to see any results.

YouTube marketing is like all other marketing, and if you’re going to do it, you have to be all in. Make an introductory video on your channel so that subscribers know how often you’re going to post—and once you’ve gotten into a rhythm, stick with it.

However, consistency doesn’t end with how often you post videos—you also have to be consistent with their quality. If you start off posting well-produced, thoughtful videos, and soon begin to post poorly filmed and written content, you’re going to see a drop in your following. When you post your first video, make sure subsequent videos maintain, if not improve, the initial quality. In order to build a following and see results, you absolutely must be consistent.

YouTube marketing strategy can take many forms. One common way is to upload your videos to the channel and cross-promote them within other pieces of content, like a company blog post or an invitation email. Other methods are paid advertising options that include either placing ads directly on the video or running banner ads related to product placement in YouTube search results. Optimizing your videos by adding tags and using relevant keywords make it easier for people to find them when they’re searching for something similar. It’s also a good idea to create Playlists containing related videos on the same topic as this will help increase viewership time, which should boost your company’s organic ranking - another perk!

Why use Youtube in Digital Marketing?
YouTube is the second largest search engine on the Internet. It is not only important to optimize your video with good SEO (Search Engine Optimization) but also to share it through other platforms like Facebook, Twitter, etc., providing you with a higher chance of a conversion.
In addition to this, YouTube has become an authority on what people are looking for whenever they use a search engine, and often Google will show videos in the SERPs when there are no specific matches for searches or queries that seem pertinent enough. So if you want more views for longer periods of time, this may be something worth investing in. AVERAGE

How to grow youtube organically?

  1. Create a catchy title for your video
  2. Upload and optimize videos regularly
  3. Share videos on social media platforms such as Facebook, Instagram, Twitter, etc.
  4. Engage with other users by commenting on their videos
  5. Post links to your channel in forums or groups that are relevant to your niche
  6. Get more views by using keyword research tools such as TubeBuddy