Despite the fact that digital marketing is rapidly becoming a prominent element of firms’ marketing efforts, I do not believe it can entirely replace conventional marketing.
I believe that a balanced usage of both media is the future of marketing. Digital is just one method for accomplishing the aim of consumer need fulfillment in marketing. True, the importance of digital is growing rapidly as the general public spends more time on internet platforms. Traditional marketing’s human touch and trustworthiness, on the other hand, are unlikely to go away very soon.
Companies that are effective at marketing build integrated 360-degree programs that cater to the end objective of alleviating a customer’s pain points. Their tactics combine the use of digital and physical media.