What is your approach to structuring a marketing budget?
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A marketing budget is a guide to ensure that you are staying on target with estimated costs vs. the actual costs.
Here are four critical keys to planning and implementing a marketing budget that gets results.
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Start With A Marketing Strategy: It’s important to develop a written marketing strategy that your executive team, sales team, and marketing team are onboard with. You need everyone to be driving their activities in the same direction.
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Set Your Marketing Budget: Once you’ve aligned your company goals with your marketing goals, you’ll need to identify your marketing budget so you can develop a detailed marketing plan that supports your strategy.
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Allocate Your Marketing Budget penny: The complexity of your plan will depend on the marketing budget you’ve identified. Determine how much of your marketing budget should be allocated to each aspect of your plan.
SEO and paid advertising, Social media, Content offers, blogging, and email marketing, Lead conversion and nurturing,Traditional advertising -
Implement A Marketing Budget Plan: Once you’ve developed a plan that supports your company’s goals, you need to implement it.
To execute a complex marketing plan, you need a team of people who possess skills in copywriting, coding, design, social media, paid search, and SEO. Freelance employees can be a good choice for individual projects. Hiring a virtual marketing team typically involves an investment. The best solution might be a hybrid of a small in-house marketing team that’s dedicated to one or two key tasks.