What is viral marketing and does it actually work?

If you’re still itching for your business to “go viral,” we don’t blame you.

Because brands rightfully want to get their names and content in front of as many people as possible.

In fact, raising brand awareness is number one among the top [social media goalsof marketers today.

This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

But does chasing trends and one-off moments really make sense these days? Shouldn’t brands be focusing on social media as part of a bigger [marketing funnelinstead?

The concept of viral marketing definitely deserves some revisiting as we enter a new decade.

That’s exactly why we put together this guide.